For years, Manitowoc has come to Louie's for honest advice, quality equipment, and the kind of expertise you only get from people who actually spend time on the water.
Local
& Proud of It
Louie's Sporting Goods started with a simple idea: Manitowoc deserves a sporting goods shop where the people behind the counter actually know their stuff. Not from a catalog — from experience.
Whether you're casting lines on Lake Michigan, tracking through the woods of Sheboygan County, or just getting your kid into their first hunting season, we're here to help you get it right the first time. No upselling. No guesswork. Just honest recommendations from people who live this stuff.
100%
Locally Owned & Operated
Expert
Staff with Real Experience
From tip-up lines to turkey calls, we carry a curated selection of gear that actually works — chosen by people who use it every season.
Rods, reels, tackle, and everything in between. From ice fishing on the bay to bass fishing in summer — we've got what works for these waters.
Optics, calls, camouflage, and safety gear. Whether it's deer season or waterfowl, we help you prepare responsibly and effectively.
Not sure what you need? Our team has years of hands-on experience. Bring your questions — we'll give you straight answers, not sales pitches.
Accessories, safety gear, and equipment for life on the water. From Lake Michigan to the river — get out there safely.
Life jackets, flares, hunting safety courses, and everything required to stay safe and legal on Wisconsin's waters and trails.
Perfect for the outdoors enthusiast in your life. Give the gift of a great season — available in any amount, in-store or by phone.
We're not a chain. We don't ship from a warehouse. We're right here on North 8th Street, and we know our neighbors by name.
When you shop at Louie's, you're supporting a local business that reinvests in this community. We sponsor youth fishing tournaments, partner with local conservation groups, and show up — because this is our home too.
We're right here in downtown Manitowoc. Stop by, give us a call, or send a message — we'd love to hear from you.
809 N 8th St
Manitowoc, WI 54220
Monday – Saturday: 9:00 AM – 6:00 PM
Sunday: Closed
Have a question about gear, availability, or anything else? We'll get back to you soon.
Message Sent!
We'll get back to you within 24 hours.
